Projects

Some fun stuff I was apart of - ask me about them! :)

Spaces

Public Relations Activation

Client: Twitter

Campaign: -

Facilitated media introduction to Twitter Spaces - a feature for live audio conversations. Journalists were invited to a beta test and a Space with the Twitter team to discuss the new feature. Publications in attendance include Channel NewsAsia, TODAY and The Drum.

BYGGLEK - Create more space for play

Public Relations Activation

Client: IKEA

Campaign: -

Though a media drop and press kit dissemination, the launch gathered placement in tier 1 publications like The Straits Times, Channel NewsAsia and Mothership. It also sold out on its first day in stores.

Tale of the Peach Boy

Facebook Instant Experience

Client: Gardens by the Bay

Campaign: Sakura Matsuri

The Instant Experience was just one of several assets used throughout campaign. It was effective in weaving in features of the floral display as part of a story through the use of a comic character. The post performed well with more than 14k reach.

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Raya Like A Snack?

Facebook & Instagram Post

Client: Ministry of Culture, Community and Youth (MCCY)

Campaign: Hari Raya

This series celebrated the delicious snack and dishes of Hari Raya by reimagining them as fashionable treats. The post performed well with more than 1.3k likes on Facebook.

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