Resume

Experience

Jan 2020 - Jun 2020

CONTENT STRATEGY INTERN

Tribal Worldwide, DDB Group

Singapore

Strategised social content for key clients like Gardens by the Bay and Ministry of Culture, Community & Youth (MCCY).

Utilised social analytics tools like Sprinklr and Socialbakers to identify reach and engagement opportunities.

Sep 2016 - Feb 2017

DIGITAL NEWS INTERN

Channel NewsAsia, Mediacorp

Singapore

Produced breaking news stories for mobile and social platforms. Gathered over 3.2 million video views and 80k likes & shares on Facebook.

Notable assignments include: Myanmar State Counsellor Aung San Suu Kyi’s diplomatic visit to Singapore, Changi Beach oil spill, Countdown @ Marina Bay.

Education

2017 - 2021

NANYANG TECHNOLOGICAL UNIVERSITY

Communication Studies

Singapore

Communication Research & Information Analytics track

Modules include:
- Advanced Research Methods
- Audience Research Methods
- Media Effects in Virtual Reality
- Undergraduate Research (URECA)

2014 - 2017

SINGAPORE POLYTECHNIC

Creative Writing for Television and New Media

Singapore

Television and Online Journalism track

Modules include:
- Journalism I: News Writing for the Global Audience
- Journalism II: Total Journalism
- World Issues and the Media Maker
- Writing Across Media Platforms

Professional skillset

Facebook Marketing

Content Strategy

Creative Writing

Social Media Analytics

Languages

English (native)

Mandarin (proficient)

Certification

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